20 Friday, 6 November 2009 London Lite Boho StarbucksChain perks up its image with West End coffee bar by kevin widdop Drinktonight ...somewherewarm The OlD Queens heaD IslIngtons trendiest bar has essentially declared war on winter: a roaring open fire, hot chocolate you can make naughty with a shot of brandy or Baileys (3 to 4), and even hot-water bottles for smokers and other alfresco drinkers. We worry that wags will steal them on their nights out. Dont do it! Its a lovely idea, so no messing now. 44 Essex Road, N1 (020 7354 9993) ChriS Beanland Read1,ooosofpubandrestaurant reviewsandbookonlineat thisislondon.co.uk/lite The WaTer POeT BeloveD of smokers, the Water Poet has perhaps the most extensive and well-appointed smoking courtyard in the City, with heaters at every table to keep you warm. Plus, there are chairs and tables (yes, those things normal people sit on while the addicts are outside) and a roof to protect you from the rain while you puff away. enjoy a pint of Hoegaarden (4.65). 9-11 Folgate Street, E1 (020 7426 0495) Londons first locally relevant starbucks coffee shop, designed to blend into its neighbourhood, opened in the West End today. The new Boho-styled coffee bar is aimed at softening starbuckss image as a faceless Us multinational with identikit branches. The re-opening of the Conduit street branch in Mayfair will be fol- lowed by the makeover of around 100 UK outlets over the next 12 months. The Conduit street store was designed to reflect the cool and con- temporary look and feel of the shops and businesses in the area, said Tim Pfeiffer, senior vice-president at starbucks global design. He said the team wanted to create something very specific to London and Londoners. He added: We went shopping all over London as well as Belgium and Paris. We wanted to create a very northern European environment. There is a huge steel table which is a nod to the industrial past of north- ern Europe. We picked it up in an antique shop in Brussels. The shake-up is designed to boost sales and comes after starbucks slumped almost 50m into the red in the UK last year. starbucks UK boss darcy Willson-Rymer admitted: We have made mistakes in the past that we needed to correct. Makeover: the Starbucks store in Mayfair has a local look H2 index.html2.html3.html4.html5.html6.html7.html8.html9.html10.html11.html12.html13.html14.html15.html16.html17.html18.html19.html20.html21.html22.html23.html24.html25.html26.html27.html28.html29.html30.html31.html32.html33.html34.html35.html36.html37.html38.html39.html40.html41.html42.html43.html