London Lite Friday, 9 October 2009 17 firm hires human billboard after stunt in street sandwich board ad wins graduate job...inadvertising Drinktonight ...newbeer chilango It has been around a while in Mexico but, though you might have spied its cousins Modelo and Corona, the chances are you wont have seen Pacifico Beer (3.10) much in London. the folk at new Mexican bar and eatery Chilango (slang for someone from Mexico City) reckon this lager goes perfectly with a burrito. and who are we to disagree? 27 Upper Street, N1 (020 704 2123) Chris beanland Read1,ooosofpubandrestaurant reviewsandbookonlineat thisislondon.co.uk/lite the reD herring London brewers Fullers made a beer in the spring called seafarers ale (2.95), which went down so well theyve decided to put it on tap permanently. the good news is that this particular brew actually helps people, too -- for every pint bought, the brewers make a donation to the charity seafarers UK, which helps former mariners, fishermen and navy personnel. 49 Gresham Street, EC2 (020 7606 0399) An unemployed graduate who wore a sandwich board in a bid to get a job has been hired by a top advertising firm. david Rowe, 24, was so disillu- sioned with the job market and his massive student debt that he spent a week walking the capitals streets with a job wanted sign. He has now been offered a post as a junior sales co-ordinator with outdoor advertising company JCdecaux, after the managing director spotted him on Fleet Street. The md said he was impressed by the stunt, which displayed enor- mous confidence. After sending out hundreds of CVs and job applications which failed to land him any suitable offers, mr Rowe said his five-day stint walking around Fleet Street and the City got him more than 250 enquiries. managing director of sales at JCdecaux, Spencer Berwin, said: I was very impressed by david turning himself into a human billboard -- he has displayed a natural talent for outdoor advertising. His sales pitch showed enormous confidence and a deter- mination to succeed that is extremely attractive for any employer. We are delighted to welcome him to the team. mr Rowe, who got a 2:2 for his history degree at the university of Kent, said he found his first day in the job brilliant. He said: They took me round to see all the billboards in a minibus. Im really happy, its all happened very quickly which is e x a c t l y wh a t I wa n t e d t o achieve. mr Rowe, from Cambridge, had originally offered to work a month for free -- inviting employers to hire or fire him afterwards. But he said the company was not that cruel, adding: Theyve taken me on properly and Im being paid a decent enough amount to live in london. by Kevin Widdop Ad man: David now works for JCDecaux Board meeting: David with his ad 2 index.html2.html3.html4.html5.html6.html7.html8.html9.html10.html11.html12.html13.html14.html15.html16.html17.html18.html19.html20.html21.html22.html23.html24.html25.html26.html27.html28.html29.html30.html31.html32.html33.html34.html35.html36.html37.html38.html39.html40.html41.html42.html43.html44.html45.html46.html47.html