SADIE FROST turned to her sister Holly Davidson for a party buddy when they hit Shoreditch last night. They were at the Hearts Start launch party at Start Boutique: a tame affair where other guests included Pam Hogg and Henry Conway. W HEN Cheryl Cole said that Victoria Beckhams fashion range looked like it was for older women, it was only a mat- ter of time before she would come out with a clothing label of her own. We can reveal that the Girls Aloud star, 26, is set to go toe-to-toe with Posh on the high street by bringing out her own fashion line of clothing and accessories. Were told: With her new hair and edgier clothes choices, Cheryl has told work colleagues that she wants to capitalise on her best-dressed status and is exploring the possibilities of launching her own fashion label next year. The X Factor judge is plan- ning to bring out a casual wear range along with a handbag collection and a formal dress wear line. A source added: Cheryl wants to pounce while shes on top. She spent a great deal of time in LA and she thinks her style can translate wonderfully across continents. But every- thing is in the early stages. She is eager to follow the multi-tier marketing platform used by US stars such as Jessica Simpson, Nicole Richie and Heidi Klum, to highlight her on-screen, singing and fashion talents. Cheryl loves fashion. And, you have to admit, a love of fashion is kind of important if youre going to launch a cloth- ing line. Earlier this year, Cheryl reportedly said that Victorias designs were not something Girls Aloud would wear -- as they were more suited for older women. The caustic remark came soon after Cheryl reportedly said she was shocked that Victoria did not support her after husband Ashley Cole was accused of cheating last year with mum-of- one Aimee Walton. 8 Friday, 4 September 2009 London Lite8 Friday, 4 September 2009 London Lite LONDONeye 8 Friday, 4 September 2009 London Lite Cherylset forfashion showdown withPosh Clothinglabelplanned Sadieandsis goouttoplay By Alistair Foster (alistair.foster@thelondonlite.co.uk), Lucretia Munro (lucretia. munro@thelondonlite.co.uk) and MaxThurlow (max.thurlow@thelondonlite.co.uk) JEFFERSON HACK and Anouck Lepere, below, topped an upmarket guestlist at the launch of Daphne Guinnesss new fragrance at Dover Street Market. The pair looked simply thrilled to be in the company of guests including Tara Palmer- Tomkinson and Poppy Delevigne. Wheres Mel B when you need her? MICKEY ROURKE looked like he was in trouble with the Old Bill outside Jalouse nightclub in Mayfair last night... but the actor was just having a laugh with a passing policeman. Elloelloello...whatsallthisthen,Mickey? Youre nicked Mick: Mickey Rourke outside Jalouse club last night Fashion fan: Cheryl Cole Sister act: Sadie Frost, left, and Holly Davidson last night index.html2.html3.html4.html5.html6.html7.html8.html9.html10.html11.html12.html13.html14.html15.html16.html17.html18.html19.html20.html21.html22.html23.html24.html25.html26.html27.html28.html29.html30.html31.html32.html33.html34.html35.html36.html37.html38.html39.html